The team for this work
Which workers to hire, which Marketplace worker templates start them, and the order they need each other in.
✦ Guide · Intermediate
Agents for marketing teams
Content planning, brand editing, presentations and competitor monitoring as a team of flexible workers that writes in your brand voice.
Start guideYOUR OUTCOME
You will run a marketing pod that plans a month of content, edits in your voice, builds the deck and watches competitors weekly.
Attach the brand kit so every worker writes in one voice Plan a month, then edit, then present Watch competitors on a routine, not by hand
4 min
Hire the first wave
Import, rename, and give a goal with the deliverable, the sources and the finish line.
The team and the second wave
Run the team in one room; hire the rest once the first deliverable exists.
The routine that keeps working
One recurring job on a schedule, then a status round and a grade.
What each lesson covers
The guide, lesson by lesson.
The team for this work
Which workers to hire, which Marketplace worker templates start them, and the order they need each other in.
Start from the work, not the tool: Content planning, brand editing, presentations and competitor monitoring as a team of flexible workers that writes in your brand voice. The team is Lena · Content (Content calendar planning), Ari · Editor (Brand writing and editing), Noor · Decks (Presentation building), Competitor watch (Website and competitor monitoring). Each starts from a Marketplace template, imported as your own copy, renamed and re-goaled on the setup card; nothing personal and no creator credentials come with a template.
Practice. Open Marketplace, Worker templates, and read the Instructions and Integrations of each template on this list before you import anything. Note which sources each one will ask you for.
Marketplace → Worker templates → open Content calendar planning. Read Instructions, then Integrations.
Hire the first wave
Import, rename, and give a goal with the deliverable, the sources and the finish line.
Import worker creates your copy as a flexible worker and opens the setup card. Rename it, replace the goal with yours, and choose When to work. Content planning is the first hire because editing and presenting both need something to work on, and the brand kit chip makes every draft sound like you.
Practice. Import Content calendar planning, rename it Lena · Content, and paste your goal on the setup card. Choose Now, once, and Continue. Check its first deliverable in Doc Manager before the next hire.
Name: Lena · Content. Goal: In the voice of the attached brand kit, create a 30-day launch content calendar for Instagram and LinkedIn for our new fitted-wardrobe range: one post per day with a hook, a caption and an image prompt. Deliver it as a document with a week-by-week table. Draft only; do not publish anything. When to work: Now, once.
The team and the second wave
Run the team in one room; hire the rest once the first deliverable exists.
Click New team, name it Marketing pod, add Lena · Content, and post what the team is for. Then hire the second wave with goals that start by reading the first wave's document. @Name directs one member, @everyone the room, and Work in the member row opens what that member did in the team. The editor tightens every caption against the brand voice; the deck builder turns the plan into the presentation for the sales team.
Practice. Create Marketing pod, add each hire as it joins, and ask every member to post what it made and the one thing it would flag.
@everyone Welcome to the pod. Lena's 30-day calendar is in the workspace. Ari: edit every caption against the brand kit and flag any claim we cannot back. Noor: build the ten-slide launch deck for the sales team from the calendar and the range brief. Post what you made and what you'd flag.
The routine that keeps working
One recurring job on a schedule, then a status round and a grade.
Competitor pages change quietly; a weekly routine notices for you. Each run shows on its worker's Runs tab. Close each cycle with a status round, "@everyone one line each", and a grade against the acceptance checks each worker wrote first.
Practice. Add the time in When it runs, use Run now to get today's first report, then run one status round in Marketing pod.
When it runs → Add a time. Name: Competitor watch. What should it do? Check the four competitor sites for new campaigns, price changes and new reviews, and report what changed with links and a one-line take on what we should do. Say nothing if nothing changed. Repeats: Every week, Friday, 09:00.
Keep going
Make the learning stick
Start with one real piece of work.
Open Oppermind beside the lesson, apply each step, and leave with something you can use.